Pasture for life

What is the PFLA?

The Pasture-Fed Livestock Association promotes the unique quality of produce raised exclusively on pasture, and the wider environmental and animal welfare benefits that pastured livestock systems represent.

It’s the only certification mark for 100% grass-fed/pasture-fed, grain-free ruminant meat and dairy in the UK. A set of Certification Standards have been developed to define what Pasture Farming really means. Only Certified Farmers who adhere to these rules can market their meat under the Pasture for Life brand.

Pasture for Life Values:

Good for you, good for the planet, good for animals
Sustainable and ethical
Quality
Premium

All our grass fed lamb, grass fed hogget, grass fed mutton and grass fed beef comes with the ‘pasture for life’ label. Each pack of meat comes complete with a QR code that will take you to details of the animal, farm of origin and place of slaughter.

What Does This Mean For You?

The Pasture For Life Movement is:

The leading and only certification mark for 100% grass-fed/pasture-fed, grain-free ruminant meat and dairy in the UK
A trusted brand recognised alongside other major UK assurance schemes
A quality product renowned for its highly nutritious properties and benefits to the environment and animal welfare
Independently audited and a transparent certification process

What Does This Mean For Farmers?

The chance to be a part of a thriving organisation who are leading the industry
The home of grass-fed – for anyone with an interest in grazing, grassland or soil health, not just 100% pasture-fed/Pasture for Life
Joining an organisation at the cutting edge of new grazing management techniques
Gaining access to a platform for regenerative farmers to learn and succeed
Provided support for farmers transitioning to more sustainable production methods
A place to go to for the latest research about pasture-fed livestock
Promoting the delivery of public goods – such as food security, protection of landscape and heritage, efficient energy and water use, high animal welfare and farm business resilience
A highly networked organisation promoting the interests of its members and ensuring a secure and robust future for them

Transparent

We promise to be transparent about our meats, all of our products highlight whether the animal is Organic, 100% grass fed or Free Range.

Regenerative Farms

Our ethos is based on driving sustainability therefore we promise your meat will come from farms who are actively regenerating their soils.

High Animal Welfare

We treat our animals with the highest levels of animal welfare possible. They are free to roam all year round and won’t receive antibiotics.

High Qualty

Our farmers take every step to ensure their meat is the best quality. From raising them on healthy pasture to keeping them calm through the final process.

Trace Your Meat Here